Meet WriteText 4.0: your brand voice, your rules, your content at scale. See what's new.
Meet WriteText 4.0: your brand voice, your rules, your content at scale. See what's new.
Select from a variety of predefined tones and styles. Whether you want your product descriptions to be formal, friendly, or anything in between, our presets make it easy to match your Shopify voice and tone to your brand.

Have something specific in mind? With WriteText.ai for Shopify, you can enter your own custom tone and style settings. Define your store’s unique Shopify voice and tone, and let our AI bring your vision to life.
Maintain a uniform voice across all your product pages.
Engage customers with text that speaks directly to them
Make your brand stand out with a distinctive tone and style.
Tailored text resonates better with your target audience, leading to higher conversions.
While setting custom tones and styles is a standout feature, WriteText.ai offers many other tools to enhance your Shopify voice and tone strategy. Experience convenience and speed in ecommerce copywriting with WriteText.ai’s suite of features from audience targeting, product description generator, to keyword analysis and more. See full list of features here.
Elevate your Shopify store with product descriptions that reflect your brand’s personality. Start using WriteText.ai for Shopify’s custom tones and styles feature today and see the difference it makes in connecting with your customers.
Tone and style settings in WriteText.ai are applied at the content generation level, not automatically across the entire store. You can apply the same custom tone to many products at once by using bulk generation, where the tone and style you select are applied to every product in that batch. For individual products, you can also set tone and style during single generation. This approach lets you maintain a consistent voice across your catalog while staying in control of when content is generated or refreshed.
WriteText.ai offers a selection of predefined tones — such as formal, friendly, and persuasive — that you can apply immediately without any additional configuration. Custom tones let you describe your brand's specific voice in your own words, and WriteText.ai uses that description when generating content. You can use presets alone, custom settings alone, or combine both.
WriteText.ai provides a range of preset tones and styles — including options such as professional, persuasive, and modern — that cover the most common brand voices in ecommerce. The exact selection is visible inside the platform. If none of the presets match your brand precisely, the custom tone input lets you define exactly what you need.
WriteText.ai applies tone and style settings during content generation, not as automatic category‑level profiles. If you need different voices for different product categories, you can run separate generation sessions for each category using different tone and style settings—such as one bulk run for consumer products and another for trade or wholesale items. While WriteText.ai does not automatically assign different tones to categories in a single generation run, this workflow allows you to maintain distinct voices across your catalog where needed.
Yes, tone and style settings are available across WriteText.ai plans. For the most current details on what each plan includes, the pricing page covers plan differences in full.