Why is keyword analysis important in ecommerce?

Introduction

eCommerce is a competitive and fast-paced sector. With hundreds of products businesses want to highlight, SEO optimization is a key to drive visibility and attract the right customers. The foundation of this strategy is comprehensive keyword research. But having the keywords isn’t just the approach. It is also choosing the right terms for your products.

In this article, we dive more into keyword analysis– its definition, importance, and how Writetext.ai is your trusted partner in this strategy.

What is keyword analysis?

This step is second to keyword research. It is the second process of turning your website more SEO-friendly.

While keywords can look similar to each other, they are still different from one another. Some terms are better suited to fit your content than others. Keyword analysis is the strategy to identify the right keywords that match your goal.

Here are some ways they could be distinct:

• Search volume and competition: Search volume indicates how many users are searching with the keywords on a monthly basis. Competition, on the other hand, refers to how difficult a keyword is to rank for. Most of the time, shorter keywords are more competitive than longer ones.
• User intent: This refers to why the user is using this particular keyword. It could be for information, transaction, navigation, or commercial.
  1. Informational: The searcher wants to answer a specific question or needs more information about a topic.
  2. Transactional: The intent is to complete a deal or negotiation, such as making a purchase or signing a contract.
  3. Navigational: The searcher is seeking a specific page or site. They know where they want to go but use the search engine to get there quickly.
  4. Commercial: The searcher seeks information about a service or a product, often with the intention to make a purchase in the very near future.
• Specificity and context: Shorter keywords are generally broader in content information than long keywords. The additional semantic keywords help the content be more specific and the language more varied.
• Ranking difficulty: This information is based on how easy it is to get ranked for your desired keyword. The higher it is, the harder it is to get on top of the search results.

These are key details to account for when writing for your ecommerce website. They help you choose the right keywords that will help optimize your content.

Why is keyword analysis important in ecommerce?

Using keywords isn’t just about density, i.e., the number of times you mention the targeted term in a page. Without thorough review, it can lead to error. Some terms may fit your product’s description but not the intent of the searcher or vice versa. In some cases, the keyword may simply be too difficult to rank for.

With proper assessment of your keywords, you can build a strong online presence that attracts your target demographic.

The following are a few reasons why assessing keywords can give you an edge:

• Gives you insight about the keyword strategies of your competitors.
• Better visibility by ranking you at the top of the search results page.
• Further enhanced and targeted content for users, ensuring relevant information.

The latest on WriteText.ai

WriteText.ai lets you create ecommerce writing easier. It is not only your steadfast tool for copies, but also for your keyword analysis. In the latest version, the power of AI is even more utilized, making your experience more streamlined and convenient.

Version 1.30 has all the features you need to write compelling product texts using the right words. From keyword ranking and competitor insights to search intents, WriteText.ai will assist you in making content that stands out in Google.

Ranked keywords

You can check the status of your keywords. Here, you have a better understanding of the strength and weaknesses of your target terms or phrases. When you have this insight at your fingertips, you are able to jumpstart on further optimization strategies. The better keyword usage, the better the performance of your ecommerce site in search engines.

Competitor insights

Gaining a competitive edge is not just about focusing on your business strategies. It is also about learning what your competitors’ game plan is. With Writetext.AI, you gain insights into the keywords they are using, and you will have an overview of which of their keywords are performing well. This insight helps you optimize your content to outrank them.

Search intent

Keywords can be a hit or miss, especially if you don’t know their search intent. Not all targeted terms for your product are right for you. Keywords can change based on the purpose of the user. Some phrases are suited for more informational objectives. With our keyword analysis tool, there is no trial and error on keyword intent because this information is an integral part of the tool. With WriteText.ai’s analysis tool, you will generate content that fits your customer’s needs precisely.

Conclusion

Keyword analysis is the process of choosing the relevant keywords for your content. With the enforcement of this approach, you will experience improved search result rankings for your business.

To experience all this and more, get started with WriteText.ai today! It is the first of its kind in the industry. Save time and money, and create unique and highly optimized content without working more.